Effective thought leadership is underpinned by detailed planning and we stand ready to work with brands and agencies to help develop thought leadership campaigns that stand out from the crowd.

This requires a consultative and collaborative approach because true thought leadership is far more than conveying a message. It involves developing the ideas behind that message, framing your expertise in an innovative manner and reaching often hard-to-reach audiences.

Before embarking on any strategic thought leadership campaign, we advise clients to consider the following:

1. To what extent are your strategic communications goals already established?
2. How might that messaging be enhanced?
3. What research methodologies are most appropriate for developing your ideas?
4. Are you able to demonstrate a fresh perspective in your chosen area of expertise or are you merely repeating and repackaging someone else’s ideas?
5. What does white space analysis show?
6. What is your target audience and what is the best way to engage with them? 
7. What would you consider a success? What KPIs are you interested in measuring?